Currently, SORUCO’s main product is SVR 3L latex, primarily for export to European and Asian nations. In the context of economic crisis, SORUCO faced numerous obstacles like higher input prices leading to the increase in product costs, aging rubber trees and complex weather. Nevertheless, the company still exerted all measures to maintain production and development, actively sought new markets, and guaranteed product quality to promote its name on the market.

To assert a brand name on the market, each company has its own strategy and direction. With the motto “product quality is the key to build up the prestige on the market”, since its inception, SORUCO has studied and built quality management systems. Its SVR 3L latex meets TCVN 3769:2004 standards. Besides, the firm has built ISO 9001:2008 quality management system since 2004, certified by AFNOR (France); thus, its products have stable quality and are trusted by customers.

The company also invests in production technologies. It frequently upgrades to the most advanced latex production technologies. Its SVR - 3L production lines are among the most modern, supplied and installed by Golsta Group of Malaysia. SORUCO has focused on training its personnel to efficiently run production lines.

SORUCO attaches special importance to expanding rubber growing areas. Besides, the company also selects new rubber like PP255,260 to bring high productivity, output and quality.

In the coming time, SORUCO will invest to build a new rubber processing plant in Nghia Trung plantation. It also maintains the ISO 9001:2008 quality management system for office, factories and Minh Thanh and Nha Bich farms, applies ISO/IEC 17025 to quality management department, and enhances internal control. SORUCO also strives to increase rubber planting areas in affiliated units.

N.Nga

Source: Thuonghieuviet