AsemconnectVietnam - Before the complicated situation of the Covid-19 epidemic affecting production and business activities, the Board of Directors of KIDO Frozen Food JSC - Kidofoods (KDF) said that it had to change its operation strategy by shifting distribution system, promoting sales in supermarket channels, CVS, minimart ...

At the same time, by grasping the shift in demand and traditional shopping habits into online form (online), the Company has integrated many channels to bring products to consumers, increasing deployment, multichannel strategy.
On the other hand, KDF must also carefully prepare its logistics, human resource and production prevention plans in case of prolonged and complicated epidemics.
By the end of the first quarter, KDF recorded net revenue of 260 billion dong, down slightly by 2.3 percent over the same period last year, but profit before tax increased by 15.9 percent over the same period last year, reaching 27.3 billion dong.
KDF's products are diversify and constantly launches new brands that incorporate new snack trends into new products such as Watermelon Ice Cream, Pearl Milk Tea, Thai Tea Ice Cream, etc. As a result, KDF continues to be the leading ice cream market with 41.4 percent of market share (according to Euromonitor 2019).
N.Nga
Source: Securities Investment Newspaper