AsemconnectVietnam - The launch of the GrabFood on-demand food delivery service not only marks an important milestone in Grab’s journey towards becoming the leading everyday superapp that offers Vietnamese and Southeast Asian consumers the most essential daily services, but also reaffirms its commitment for long-term investment in Vietnam market as a technology company.
With the official launch of GrabFood on October 2, Hanoi has become the second city in Vietnam to receive the wide range of Grab’s consumer services, including on-demand transport (GrabTaxi, GrabCar, GrabBike), parcel delivery (GrabExpress), and food delivery (GrabFood) through one mobile app.
“GrabFood is a natural extension of our transport offerings. Vietnamese consumers are excited to try new things and will choose a food delivery platform that offers the most dependable services, providing the widest range of food offerings with best value-for-money and fastest speed of delivery.
GrabFood meets the needs of consumers, while at the same time enabling better income and revenue opportunities for our delivery and merchant partners in Ho Chi Minh City and Hanoi, especially those with shops or stalls located in more remote areas,” said Jerry Lim, country head of Grab in Vietnam.
Since its launch in Vietnam, GrabFood has received positive feedback from consumers, driver-partners, and merchant-partners.
In Ho Chi Minh City, GrabFood was beta tested on May 10, 2018 and officially launched in June, 2018. It has since achieved impressive month-on-month growth. In September 2018, delivery orders of GrabFood grew by 2.3 times compared to the previous month.
Regarding Hanoi, GrabFood was beta tested on September 5, 2018. After less than a month, the number of merchant-partners increased by eight times.
The average delivery time of every GrabFood order in Ho Chi Minh City and Hanoi is only 25 minutes.
In September 2018, the average monthly income of GrabBike driver-partners in Ho Chi Minh City and Hanoi grew by 20 per cent compared to the previous month, thanks to additional income opportunities from delivering food and parcels, on top of taking rides.
At the official launch in Hanoi, GrabFood also introduced attractive promotional programmes such as “Happy Snack Time” from 2 PM to 5 PM, Tuesday to Friday.
Hanoian consumers can now have a taste of the most famous local delights, such as Dinh Liet snail, Lake Side’s sweet and sour salad, Huyen Alley’s rib congee, and Tam Thuong fried rolls—all delivered quickly and directly to consumers’ homes or offices in just a few taps.
“With no minimum order required, consumers can order from a wide selection of cuisine available, enjoying the convenience of having their favourite food delivered right to their doorsteps within 25 minutes on average.
Additionally, with the programme named ‘Newest creation from your favourite local merchants’ in cooperation with strategic partners, customers in both Ho Chi Minh City and Hanoi can enjoy food and beverage selections exclusively available on the GrabFood platform, for example, Tam bao doan vien and Uyen uong vong nguyet from Gong Cha [two kinds of milk tea],” said Demi Yu, Regional Head of GrabFood Thailand, Malaysia, Vietnam, and the Philippines.
“GrabFood is the next major step in our path towards becoming an everyday superapp that meets the daily essential needs of consumers. Our interconnected and interlinked services enable us to build an ecosystem that benefits not only our customers and driver-partners, but also our merchant-partners and delivery-partners.
Currently, two out of 10 Vietnamese people use Grab’s services every month. As a technology platform, Grab is committed to long-term investment in Vietnam, thereby improving the quality of living by better serving Vietnamese consumers and driving Vietnam towards the digital economy,” Jerry Lim added.
Grab is one of the most frequently used O2O mobile platforms in Southeast Asia, providing everyday services that matter most to consumers. Today, the Grab app has been downloaded onto over 109 million mobile devices, giving passengers access to over eight million micro-entrepreneurs.
Grab offers the widest range of on-demand transport services in the region, in addition to food and package delivery services. Grab’s food delivery service, GrabFood, is the only food delivery company operating across Malaysia, Singapore, Vietnam, Indonesia, the Philippines, and Thailand. Grab Financial increases access to cashless services for millions of Grab customers across Southeast Asia, and connects the underserved and unbanked population to financial services.