The top products were selected based on votes taken from March 9 to June 14 from consumers at large supermarkets across the country, readers of the Labor and Society newspaper, the Family and Children Magazine and Dan Sinh e-newspaper, and the programme’s website at binhchonvn.vn.

Launched in May 2016, Choice L is positioned as a high-quality family product brand in both domestic and export markets.

Lotte has developed more than 1,000 products under the label, including foodstuffs, home appliances, fashion products and electronics.

The products have quickly won consumers’ trust.