Saigon Co.op held the event after it joined a conference on producing and consuming Bac Giang Province's litchis and other key farm produce, hosted by the provincial People’s Committee on June 8.

Nguyen Anh Duc, deputy general director of Saigon Co.op, stated that the fresh litchis purchased directly from the provincial source would be transported by specialized vehicles and centrally distributed so that customers can enjoy authentic litchis at reasonable prices.

Saigon Co.op is also in charge of shipping fresh litchis and other farm produce to regional markets. It has registered to participate in multiple programs hosted by Bac Giang Province and has considered alternative purchasing methods related to exchange floors and auction floors, similar to worldwide agricultural models, to help Vietnamese farmers and the local market avoid concerns over losses.

Notably, all of the purchased litchis are in full compliance with VietGAP standards and have food safety certificates.

After the event, Saigon Co.op’s retailing chains, including Co.op Mart, Co.op Xtra, Co.op Food and HTV Co.op, will run a wide range of incentive programs, including offering discounts, providing litchi samples at supermarkets and promoting events to boost the consumption of litchis originating from Luc Ngan in Bac Giang Province and Thanh Ha in Hai Duong Province.