With 21 booths, Viet Nam has for the first time become the “focus country” of the Magic Show with many activities being held to provide information on the country’s textile and garment industry, the Viet Nam Textile and Garment Association (VITAS) said.

The show aims to help businesses seek partners, develop foreign markets and set up stable co-operation with large US customers.

Participants will have opportunities to exchange and co-operate with leading US importers and retailers as well as other producers in the region and the world, in addition to material suppliers and fashion designers from the US and other countries.

The association has anually sent qualified Vietnamese garment and textile businesses to the Magic Show for the past 11 years. It has become an annual trade promotion programme of VITAS in the US and the America region.

As for the display this year, Vietnamese booths were designed according to the country’s traditional characteristics, such as village gate and the lotus with green as the key colour to depict the environmentally-friendly trend and the potential of Viet Nam’s garment and textile industry.

Participating in the show are also businesses from the foreign direct investment block, which is expected to enhance connections in the industry’s value chain.