By 2021, the growth of the convenience channel in Vietnam will increase by more than 37%, followed by the Philippines at 24% and Indonesia on 16%.

The retail market in Vietnam is shifting from traditional to modern trade, said the IGD.

Vietnamese goods make up more than 80% of goods in the retail distribution system.

In recent years, Vietnam convenience stores have become popular destinations, especially for young consumers. 

Savvy operators, like Circle K and Family Mart, have recognised local demand for the stores as a place to not only shop but to hang out as well, providing an air-conditioned area to consume freshly-served convenience foods and snacks, modern merchandising systems, a mix of imported and local goods and in some stores free wifi.

Source: vov.vn