Master plan on development of national tourism zone of Dien Bien Phu - Pa Khoang, Dien Bien province to 2020 with a vision to 2030
Wednesday, September 23,2020
AsemconnectVietnam - National tourism zone of Dien Bien Phu - Pa Khoang locates in city of Dien Bien Phu and 02 communes of Pa Khoang and Muong Phang, Dien Bien district, Dien Bien province with a total area of 15,585 ha.
MASTER PLAN ON DEVELOPMENT OF NATIONAL TOURISM ZONE OF DIEN BIEN PHU - PA KHOANG, DIEN BIEN PROVINCE TO 2020 WITH A VISION TO 2030
1. Geographical location, scale, boundary of tourism zone
National tourism zone of Dien Bien Phu - Pa Khoang locates in city of Dien Bien Phu and 02 communes of Pa Khoang and Muong Phang, Dien Bien district, Dien Bien province with a total area of 15,585 ha, having geographical location as follows:
- Bordering communes of Thanh Nua, Na Tau of Dien Bien district to the north, northwest and northeast;
- Bordering district of Muong Ang to the east;
- Bordering communes of Thanh Luong, Thanh Hung, Thanh Nua of Dien Bien district to the west;
- Bordering Thanh Xuong commune, Dien Bien district and Pu Nhi commune, Dien Bien Dong district to the south and southeast.
Research scope of the plan includes neighboring tourism resources points: hot water stream of Hua Pe in Thanh Luong commune, Dien Bien district; Ban Phu temple and Hoang Cong Chat temple in Noong Het commune, Dien Bien district; U Va hot water stream in Noong Luong commune and Pa Thom cave in Pa Thom commune, Dien Bien district; Tay Trang border gate in Na U commune, Dien Bien district; Muong Luan ancient tower, Muong Luan commune, Dien Bien Dong district.
Area of region, which is expected to develop to become national tourism zone, is 2,500 hectares.
Area of region, which is expected to develop to become national tourism zone, is 2,500 hectares.
2. Development viewpoint
- To develop Dien Bien Phu – Pa Khoang national tourism zone into attractive and high competitiveness tourism destination, basing on exploitation of fascinating historical value of special national historical relic of Dien Bien Phu battle field to create difference, characteristic of tourism products contributing to build trademark of the tourism zone; together with focusing on exploiting cultural values of ethnic minorities and ecological value northwestern mountains and forests to diversify tourism products.
- To develop sustainably Dien Bien Phu – Pa Khoang national tourism zone which combines with preservation and promotion of values of special national historical relic of Dien Bien Phu battlefield, northwest ethnic culture.
- Development of Dien Bien Phu – Pa Khoang national tourism zone contributes to overcome seasonality in activities of local tourism; at the same time, preserving landscape and protecting environment, responding to climate change; ensuring national defense and security, social order and safety, reducing poverty and eradicating hungry.
- To promote socialization; strengthening mobilization of resources for investment in development Dien Bien Phu - Pa Khoang national tourism zone.
- To promote socialization; strengthening mobilization of resources for investment in development Dien Bien Phu - Pa Khoang national tourism zone.
3. Development objectives
3.1. Overall objectives
3.1. Overall objectives
By 2020, developing Dien Bien Phu - Pa Khoang tourism zone to basically meet criteria of national tourism zone. Striving to 2030, actually becoming national tourism zone with system of synchronous and modern technical infrastructure; tourism products have high quality, trademark, competitiveness, special features of Northwest culture associating closely with value of special national relic of Dien Bien Phu battlefield, Pa Khoang lake and cultural - historical forest of Muong Phang to develop the national tourism zone into a focal point, a milestone on tourism route through northwest region, creating motive force to boost sustainable development of tourism and socio-economic of Dien Bien province, northern midlands and mountainous region and the wholly country.
3.2. Specific objectives
3.2. Specific objectives
- Target of arrivals: by 2020, reaching about 650,000 arrivals, out of which, about 170,000 foreign arrivals. Striving to 2030, welcoming 1.5 million arrivals, out of which, about 500,000 foreign arrivals.
- Total revenues of tourism (at current prices): by 2020, reaching about VND 1,400 billion. Striving to 2030, hitting over VND 5,000 billion.
- Target of job: by 2020, creating job for over 13,000 employees, including more than 4,000 direct employees. Striving to 2030, creating jobs for about 30,000 employees with approximately 10,000 direct employees.
4. Key development orientation
4.1. Development of tourist market
- Total revenues of tourism (at current prices): by 2020, reaching about VND 1,400 billion. Striving to 2030, hitting over VND 5,000 billion.
- Target of job: by 2020, creating job for over 13,000 employees, including more than 4,000 direct employees. Striving to 2030, creating jobs for about 30,000 employees with approximately 10,000 direct employees.
4. Key development orientation
4.1. Development of tourist market
- Market of international travelers: giving priority to development of tourist markets: France and other Western European countries; Laos and other ASEAN countries; China and other Northeast Asian countries; Australia; U.S. and Canada. Encouraging expansion of other international tourist market.
- Market of domestic tourists: give priority to development of tourist markets: Ha Noi and Red river delta provinces and northeast coastal provinces; provinces in northern midland and mountainous region; Ho Chi Minh City and southern provinces; provinces in the Central coastal region; the Central Highlands provinces. Focusing on other domestic tourist markets.
4.2. Development of tourism products
- Key tourism product given priority to development
+ Historical - culture tourism
- Key tourism product given priority to development
+ Historical - culture tourism
Tourism of sightseeing, learning, educating revolutionary tradition, appreciating, studying and experiencing values of Dien Bien Phu victory through relics in special national historical relic of Dien Bien Phu battlefield; visiting and exploring cultural identity of ethnic minorities in northwest region.
Tourism of visiting old battlefields associating with relics in special national historical relic of Dien Bien Phu battlefield.
To focus on developing tourism products in experience direction basing on historical value as "marching in footsteps of Dien Bien Phu campaign", "pack bicycle tour"...
Tourism of visiting old battlefields associating with relics in special national historical relic of Dien Bien Phu battlefield.
To focus on developing tourism products in experience direction basing on historical value as "marching in footsteps of Dien Bien Phu campaign", "pack bicycle tour"...
+ Ecotourism: visiting, studying ecosystem of Pa Khoang lake, cultural – historical relic of Muong Phang, Pa Thom cave, Nam Rom river.
- Supporting tourism products
- Supporting tourism products
+ Community tourism in association with ethnic hamlets in northwest region include: hamlets of Men, Pe Luong, Co Mi, Ten, U Va in Dien Bien district; hamlets of Noong Bua, Him Lam 2, Phieng Loi, Noong Chun in city of Dien Bien Phu; hamlet of Dong Met in Pa Khoang commune and Phang hamlet in Muong Phang commune.
+ Festival tourism, spiritual tourism: festival of Ban Phu, Cong ethnic’s festival of praying for rain, new rice Tet festival of La Hu ethnic, worship ceremony at ancient tower relic of Muong Luan, northwest Ban flower festival...
+ Mountain resort tourism, tourism of wellness, hot bath of U Va, Hua Pe.
+ Border travel with operation of procurement, transit at Tay Trang border gate.
+ Trade travel, service travel in city of Dien Bien Phu.
+ Tourism in association with events (conferences, seminars, fairs, trade promotion, bonuses ...) associating with historical victory of Dien Bien Phu.
+ Border travel with operation of procurement, transit at Tay Trang border gate.
+ Trade travel, service travel in city of Dien Bien Phu.
+ Tourism in association with events (conferences, seminars, fairs, trade promotion, bonuses ...) associating with historical victory of Dien Bien Phu.
4.3. Space organization of tourism development
- Principles of organizing tourism space: exploiting reasonably and effectively tourism resources; convenient linkages among functional areas; creating attractive architectural space - landscape; minimizing use of agricultural land, avoiding residential moving, ensure less impact on landscape and environment; minimizing impact on living and production of community.
- Functional areas of Dien Bien Phu - Pa Khoang national tourism zone including: area of reception center, managing operation of the national tourism zone; sightseeing area of special national historical relic of Dien Bien Phu battlefield; ecological, resort area of Pa Khoang lake; ecological, cultural, historical and environmental center of Muong Phang and some other satellite tourism destinations, points.
4.4. Organizing tourism route
4.4. Organizing tourism route
- To form transnational tourism route of Dien Bien Phu - Laos and connect with Thailand, Myanmar and other ASEAN countries through Tay Trang border gate, border gate of Huoi Puoc Na Son.
- Expanding and improving quality of inter-regional tourism routes:
- Expanding and improving quality of inter-regional tourism routes:
+Tourism route connects Dien Bien Phu - Pa Khoang national tourism zone (Dien Bien) with Ha Noi, Hoa Binh, Son La, Lai Chau, Lao Cai ... or opposite direction alongside national road No.6, national road No.12, national road No.4D.
+ Tourism route connects Dien Bien Phu - Pa Khoang national tourism zone (Dien Bien) with provinces of Quang Ninh, Bac Giang, Lang Son, Bac Kan, Tuyen Quang, Ha Giang, Lao Cai, Lai Chau, Son La alongside national road No.279.
- To develop inner-regional tourism routes from Dien Bien Phu - Pa Khoang national tourism zone to neighboring tourism destinations in the tourism zone.
- To develop inner-regional tourism routes from Dien Bien Phu - Pa Khoang national tourism zone to neighboring tourism destinations in the tourism zone.
4.5. Orientation of technical infrastructure development for tourism:
- Accommodation: giving priority to develop type of local homestay in community tourism zone. Striving to 2020, attracting 02-03 construction projects of senior tourism accommodation establishments (hotels 3 stars to 5 stars).
- Restaurants: expanding and developing types of food services, exploiting northwest traditional ethnic dishes Northwest, regional natural specialty; focusing on development of food service units under model of restaurants, bars, cultural tourism markets...to help to develop cuisine cultural values of localities.
- Entertainment facilities: strengthening and expanding activities of entertainment, combining modern entertainment with ethnic sports, traditional games, focusing on exploring historical value of Dien Bien Phu victory and culture of northwest ethnic towards forming theme parks and entertainment, sport complexes...
4.6. Development investment orientation
4.6. Development investment orientation
To mobilize effectively all resources to invest in development of Dien Bien Phu - Pa Khoang national tourism zone, including investment supporting capital from the State budget, ODA capital, foreign direct investment (FDI) capital, capital sources mobilized from contribution of business organizations, domestic economic sectors and other lawful mobilized capital source; out of which, giving priority to attract investment in functional areas under plans, capital source mobilized from economic sectors is essential. Actively mobilizing other lawful capital sources (including FDI) from domestic and foreign organizations and individuals to develop tourism material and technical facilities.
To base on annual balancing capacity, investment capital from the State budget supports a part of development investment in technical infrastructure of functional areas, promoting, marketing and building trademark of national tourism zones, developing human resources, conserving, restoring and promoting value of Dien Bien Phu special national historical tourism zone, Pa Khoang lake scenery, historical cultural forest of Muong Phang, Nam Rom river
To base on annual balancing capacity, investment capital from the State budget supports a part of development investment in technical infrastructure of functional areas, promoting, marketing and building trademark of national tourism zones, developing human resources, conserving, restoring and promoting value of Dien Bien Phu special national historical tourism zone, Pa Khoang lake scenery, historical cultural forest of Muong Phang, Nam Rom river
5. Solutions of plan implementation
5.1. Solutions for plan and plan management
- To review and adjust general plan, detailed plan of functional areas and component projects the national tourism zone; issuing management regulation of Dien Bien Phu – Pa Khoang national tourism zone.
- To manage construction investment, activities of operations, development and exploration of Dien Bien Phu – Pa Khoang national tourism zone under plan and approved investment projects.
- To perform periodic surveys of 2 years to improve quality of tourism services which are suitable with needs of tourists.
5.2. Solution of human resource development
- To enhance training, retraining and workforce development, particularly focusing on management team, high skilled employees; strengthening human resources of management board of the national tourism zone; at the same time, supporting labor convert from agriculture to tourism services.
- To research and apply measures to attract qualified skilled professional human resource; performing to hire local and international experts in key positions.
5.3. Solution of development of tourism markets and products
- Solution of tourism product development:
+ To focus on developing and improving quality of featured products of national tourism zone associating with complexes of Dien Bien Phu special national historical relic to build high competitive, branded products.
+ To diversify tourism products associating with exploiting cultural identity of northwest ethnic and discovering impressive nature of northwestern mountains.
+ To develop strongly commodity products such as handicrafts products, natural specialties of the province and neighboring regions.
- Solutions of tourism market attraction
+ For market of domestic tourists: having stimulus policy in low season to overcome the seasonality of tourism; having suitable mechanisms and policies to effectively exploit tourist market in northern cities such as capital of Hanoi, Hai Phong, Quang Ninh; having suitable price policies to exploit effectively market of arrivals from rural areas.
+ For market of international travelers: to coordinate with local authorities in midlands, northern mountains to study and submit the government for issuing suitable policies and mechanisms to improve immigration and customs procedures through road border gate; along with mechanisms and policies on insurance services, banking services ... in order to create the most favorable environment for international tourists arriving in Dien Bien; developing tourist market under special themes.
5.4. Solutions on promoting and advertising trademark of tourism zone
- To develop and implement plans of promoting, advertising Dien Bien Phu – Pa Khoang national tourism zone in common plan of tourism promotion and advertisement of province of Dien Bien and midland and northern mountainous regions; implementing separate plan of tourism promotion and advertisement for each specific market segment.
- To develop a unique and featured symbol, featured; forming, promoting and advertising trademark of Dien Bien Phu - Pa Khoang national tourism zone.
5.5. Investment solutions
- To focus on promotion, calling for investment under list of priority investment projects attached to this Decision.
- To research and propose to promulgate mechanism to attract investment, preferential policies for investors.
5.6. Solutions on tourism development collaboration and linking
- To strengthen cooperation and association for tourism development in the province, with localities in midlands and northern mountainous area and international cooperation in fields of tourism development investments; tourism product development; tourist market attraction; promotion and development of tourism human resources; exchanging experience of tourism development and management.
- To strengthen inter-sectoral and inter-region coordination to address interdisciplinary issues such as management of land use, exploitation of natural resources, development of infrastructure system, promoting and advertising tourism zones .. .
5.7. Solutions of protecting natural resources and environment
- To identify specifically ecotourism routes and strictly applying rules on ecotourism activities in protected space under regulations on management of monuments and special-use forests.
- To strictly implement environmental protection measures in accordance with Law on Environmental Protection; encouraging environmentally friendly tourism products; increasing investment for protection and development of forests; protecting and developing indigenous genetic resources in plant garden; strengthening response to climate change.
- To implement conservation and renovation of historic, cultural and revolutionary relics in accordance with Law on Cultural Heritage, Law on amending and supplementing some articles of Law on Cultural Heritage and other legal provisions.
- To develop a plan for environmental management in Dien Bien Phu - Pa Khoang national tourism zone; out of which, strengthening use of renewable energy, water reuse, material ...; building and operating efficiently environment infrastructure system of the national tourism zone and raising awareness on protection of natural resources and tourism environment.
6. Organizing implementation of plan
6.1. Ministry of Culture, Sports and Tourism:
- To support the People's Committee of Dien Bien province in establishing management board of national tourism zone as well as in evaluation of investment projects within the national tourism zone or projects have influential, significant impacts on Dien Bien Phu - Pa Khoang national tourism zone.
- To coordinate with Ministry of Planning and Investment and the State Bank of Vietnam to supports the People's Committee of Dien Bien province to perform socialization of tourism development investment and calling investment capital for development of Dien Bien Phu - Pa Khoang national tourism zone.
- Shall functions as the main implementer, in collaboration with related ministries and agencies and the People's Committee of Dien Bien province to evaluate design dossier, plans and investment projects having huge influence, impact on Dien Bien Phu - Pa Khoang national tourism zone and protected zone of Dien Bien Phu – Pa Khoang special national historical relic.
- Shall functions as the main implementer, in collaboration with related ministries and agencies to support monitoring and supervision of plan implementation.
6.2. Ministry of Planning and Investment, Ministry of Finance are responsible for synthesizing and balancing a part of supporting fund from the State budget for implementation of plan under provisions of Law on the State budget and related legal documents.
6.3. Related ministries and agencies within their assigned functions and tasks shall functions as the main implementer, in collaboration with Ministry of Culture, Sports and Tourism, the People's Committee of Dien Bien province to implement the plan.
6.4. People's Committee of Dien Bien province:
- To organize announcement of the plan; building detail implementation plan; inspecting, supervising regularly, preliminary 5-year and 15-year summation of performing the plan to suggest competent authorities adjusted, supplemented contents during implementation of the plan.
- To establish management board of Dien Bien Phu - Pa Khoang national tourism zone.
- To review and perfect mechanisms and policies of investment incentive and encouragement; prioritizing strategic investors who invest in implementing development projects in Dien Bien Phu - Pa Khoang national tourism zone.
- To organize to set up general plan on construction of tourism zones, detailed plans and projects of tourism development investment to be a basis for management of the plan and construction investment.
- Shall functions as the main implementer, in collaboration with Ministry of Culture, Sports and Tourism, Ministry of Planning and Investment and the State Bank of Vietnam to organize activities of promoting and calling for investment on basis of list of priority projects attached this Decision.
Basing on actual situation of implementation of the plan, the People's Committee of Dien Bien province and Ministry of Culture, Sports and Tourism may agree to adjust title, decide to add or reduce projects.
- To proactively allocate funds from local budgets for development of technical infrastructure, urban infrastructure and environmental infrastructure for tourism zones; integrating tourism investment with investment in other fields; promoting investment in development of tourism zones.
5.1. Solutions for plan and plan management
- To review and adjust general plan, detailed plan of functional areas and component projects the national tourism zone; issuing management regulation of Dien Bien Phu – Pa Khoang national tourism zone.
- To manage construction investment, activities of operations, development and exploration of Dien Bien Phu – Pa Khoang national tourism zone under plan and approved investment projects.
- To perform periodic surveys of 2 years to improve quality of tourism services which are suitable with needs of tourists.
5.2. Solution of human resource development
- To enhance training, retraining and workforce development, particularly focusing on management team, high skilled employees; strengthening human resources of management board of the national tourism zone; at the same time, supporting labor convert from agriculture to tourism services.
- To research and apply measures to attract qualified skilled professional human resource; performing to hire local and international experts in key positions.
5.3. Solution of development of tourism markets and products
- Solution of tourism product development:
+ To focus on developing and improving quality of featured products of national tourism zone associating with complexes of Dien Bien Phu special national historical relic to build high competitive, branded products.
+ To diversify tourism products associating with exploiting cultural identity of northwest ethnic and discovering impressive nature of northwestern mountains.
+ To develop strongly commodity products such as handicrafts products, natural specialties of the province and neighboring regions.
- Solutions of tourism market attraction
+ For market of domestic tourists: having stimulus policy in low season to overcome the seasonality of tourism; having suitable mechanisms and policies to effectively exploit tourist market in northern cities such as capital of Hanoi, Hai Phong, Quang Ninh; having suitable price policies to exploit effectively market of arrivals from rural areas.
+ For market of international travelers: to coordinate with local authorities in midlands, northern mountains to study and submit the government for issuing suitable policies and mechanisms to improve immigration and customs procedures through road border gate; along with mechanisms and policies on insurance services, banking services ... in order to create the most favorable environment for international tourists arriving in Dien Bien; developing tourist market under special themes.
5.4. Solutions on promoting and advertising trademark of tourism zone
- To develop and implement plans of promoting, advertising Dien Bien Phu – Pa Khoang national tourism zone in common plan of tourism promotion and advertisement of province of Dien Bien and midland and northern mountainous regions; implementing separate plan of tourism promotion and advertisement for each specific market segment.
- To develop a unique and featured symbol, featured; forming, promoting and advertising trademark of Dien Bien Phu - Pa Khoang national tourism zone.
5.5. Investment solutions
- To focus on promotion, calling for investment under list of priority investment projects attached to this Decision.
- To research and propose to promulgate mechanism to attract investment, preferential policies for investors.
5.6. Solutions on tourism development collaboration and linking
- To strengthen cooperation and association for tourism development in the province, with localities in midlands and northern mountainous area and international cooperation in fields of tourism development investments; tourism product development; tourist market attraction; promotion and development of tourism human resources; exchanging experience of tourism development and management.
- To strengthen inter-sectoral and inter-region coordination to address interdisciplinary issues such as management of land use, exploitation of natural resources, development of infrastructure system, promoting and advertising tourism zones .. .
5.7. Solutions of protecting natural resources and environment
- To identify specifically ecotourism routes and strictly applying rules on ecotourism activities in protected space under regulations on management of monuments and special-use forests.
- To strictly implement environmental protection measures in accordance with Law on Environmental Protection; encouraging environmentally friendly tourism products; increasing investment for protection and development of forests; protecting and developing indigenous genetic resources in plant garden; strengthening response to climate change.
- To implement conservation and renovation of historic, cultural and revolutionary relics in accordance with Law on Cultural Heritage, Law on amending and supplementing some articles of Law on Cultural Heritage and other legal provisions.
- To develop a plan for environmental management in Dien Bien Phu - Pa Khoang national tourism zone; out of which, strengthening use of renewable energy, water reuse, material ...; building and operating efficiently environment infrastructure system of the national tourism zone and raising awareness on protection of natural resources and tourism environment.
6. Organizing implementation of plan
6.1. Ministry of Culture, Sports and Tourism:
- To support the People's Committee of Dien Bien province in establishing management board of national tourism zone as well as in evaluation of investment projects within the national tourism zone or projects have influential, significant impacts on Dien Bien Phu - Pa Khoang national tourism zone.
- To coordinate with Ministry of Planning and Investment and the State Bank of Vietnam to supports the People's Committee of Dien Bien province to perform socialization of tourism development investment and calling investment capital for development of Dien Bien Phu - Pa Khoang national tourism zone.
- Shall functions as the main implementer, in collaboration with related ministries and agencies and the People's Committee of Dien Bien province to evaluate design dossier, plans and investment projects having huge influence, impact on Dien Bien Phu - Pa Khoang national tourism zone and protected zone of Dien Bien Phu – Pa Khoang special national historical relic.
- Shall functions as the main implementer, in collaboration with related ministries and agencies to support monitoring and supervision of plan implementation.
6.2. Ministry of Planning and Investment, Ministry of Finance are responsible for synthesizing and balancing a part of supporting fund from the State budget for implementation of plan under provisions of Law on the State budget and related legal documents.
6.3. Related ministries and agencies within their assigned functions and tasks shall functions as the main implementer, in collaboration with Ministry of Culture, Sports and Tourism, the People's Committee of Dien Bien province to implement the plan.
6.4. People's Committee of Dien Bien province:
- To organize announcement of the plan; building detail implementation plan; inspecting, supervising regularly, preliminary 5-year and 15-year summation of performing the plan to suggest competent authorities adjusted, supplemented contents during implementation of the plan.
- To establish management board of Dien Bien Phu - Pa Khoang national tourism zone.
- To review and perfect mechanisms and policies of investment incentive and encouragement; prioritizing strategic investors who invest in implementing development projects in Dien Bien Phu - Pa Khoang national tourism zone.
- To organize to set up general plan on construction of tourism zones, detailed plans and projects of tourism development investment to be a basis for management of the plan and construction investment.
- Shall functions as the main implementer, in collaboration with Ministry of Culture, Sports and Tourism, Ministry of Planning and Investment and the State Bank of Vietnam to organize activities of promoting and calling for investment on basis of list of priority projects attached this Decision.
Basing on actual situation of implementation of the plan, the People's Committee of Dien Bien province and Ministry of Culture, Sports and Tourism may agree to adjust title, decide to add or reduce projects.
- To proactively allocate funds from local budgets for development of technical infrastructure, urban infrastructure and environmental infrastructure for tourism zones; integrating tourism investment with investment in other fields; promoting investment in development of tourism zones.
Long Giang
Source: moj.gov.vn
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