VISSAN: Developing with the motto “Vitality Everyday”

Business News

VISSAN: Developing with the motto “Vitality Everyday”

Saturday, February 29,2020

AsemconnectVietnam - VISSAN Joint Stock Company is one of leading business corporations in Vietnam. Originally founded on November 20, 1970 and went into operation on May 18, 1974, VISSAN proudly becomes one of the top nationally recognized food manufacturers in processing, and trading of fresh meat, processed foods, related – meat products. In order to satisfy the domestic market's demand, we have also imported a great deal of qualified Australia beef.

For sustainable development, VISSAN Joint Stock Company is always open in cooperation with organizations and individuals not only local but also international in production and export of livestock, poultry meat and processing foods.

The company specializes in producing, processing and trading of fresh and frozen pork, beef, poultry, ham under French technology, sterilized sausages under Japanese technology, other processed products under Vietnamese traditional method, canned products and other consumer products. VISSAN Joint Stock Company also focuses on pig, cow and beef cattle breeds.

VISSAN’s products now have a strong position in the market, with the major revenue and market share. VISSAN is considered as the leading livestock and provider in the country.

On November 20th, 1970 "Tan Tien Thanh Slaughterhouse", now is VISSAN Joint Stock Company, was constructed with the mission to explore cattle slaughtering and meat processing industry in the South of Vietnam. So far, VISSAN have restructured its operation for many times and its official name has been changed accordingly.
After several changes, VISSAN’s name is attached to the image of "Three yellow apricot flowers", forming a triangle on the red background, a solid shape accompanying the Company through many ups and downs, and has become a popular, reliable brand name, rooted deeply in the Vietnamese consumer’s mind until today.

In the context of the world economic integration, innovation is a mandatory requirement for the Company to adapt to the new business environment, strengthen the Brand name of "VISSAN – THREE YELLOW APRICOT FLOWERS" to be worthy of the community’s trust, the pride of a Vietnamese brand of the City and the country.

The structure of the "Three Apricot Flowers" in the inscribed circle of a triangle illustrates the development of a solid, safety and good quality meat industry, for the interests of the community as well as the sustainable development with 8 core values specified in the brand identity system.

For the community’ interests, the slogan "Vitality Everyday" has been selected for VISSAN’s operation. This is the message; the commitment of the Company for its responsibility of each product to bring health to the community, contribute to the development of meat processing industry in Vietnam. It is the vitality, the desire of a group with more than 45 years of development to create a strong brand name in the context of integration.
N.Nga

Source: VITIC/Vissan.com.vn

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