FPT Shop officially launched the cross-border ecommerce service on the occasion of Prime Day 2019, from July 15 to 17.

Customers can visit the website and choose from a wide selection of products, mainly those made in the United States, Japan and Germany, in terms of technology, fashion, cosmetics and travel, ranging from luxury to regular brands. They can also enjoy special discounts of up to 80% during the Prime Day event.

After choosing their favorite items, buyers must place a 50% or 100% deposit for their orders through the Payoo online payment gateway or when making a payment at over 500 FPT stores nationwide.

FPT Shop will send an SMS containing a one-time password to notify buyers that their products have been shipped to Vietnam. Buyers can get their items by visiting the nearest FPT store or through home delivery services.

Within 48 hours of joining Prime Day on its website, FPT Shop received 12,000 orders, worth almost VND10 billion.

It still offered multiple high-quality products from leading global brands at discounts of up to 50% to customers after the event.

P.H. Quan, a customer from Hanoi, said he had ordered Elac speakers and a Denon-branded amplifier worth a combined VND70 million on July 17 on the FPT Shop’s website, after searching for information on the products on multiple websites. FPT offered the items at reasonable prices and showed clear product origins, he stated.

The retailer added this cross-border ecommerce service to its platform from the second quarter of the year, as part of its business plan to generate additional revenue. It has gradually adopted purchasing policies and improved service quality after two months of piloting the service.

Prime Day is an annual celebration by Amazon, when special deals are offered at maximum discounts of 80%. The event is organized every July and is expected to encourage purchases during the off-peak shopping season.