Tiki is the only e-commerce platform Fahasa.com has selected for this cooperation.

Under the agreement, items from Fahasa.com will officially be sold on Tiki’s e-commerce platform, resulting in an addition of over 30,000 books to the latter’s list. The figure will go up in the coming months to provide readers with a variety of books.

The strategic cooperation is expected to help Tiki and Fahasa.com optimize the diversity of their items.

Speaking at the signing ceremony, Fahasa’s general director Pham Minh Thuan said that the deal is aimed at offering customers high-quality products, good services and reasonable prices.

The book industry had some 32,000 new books, with over 390 million copies available for sale in 2018, up 20.6% against the figure seen in 2017, according to official data.

The increase reflected positive signs of the reading culture and the strong development of the book market in Vietnam.

However, how to protect intellectual property rights remains an issue of concern for authors, readers and officials in Vietnam.

Tiki has adopted some measures and policies to protect intellectual property rights and the reading culture, including a 111% refund policy, which is applied to those who discover unauthorized book imprints. Meanwhile, Fahasa.com has committed to selling books with clear origins.

To celebrate their collaboration, the two parties have offered discounts of up to 60% from July 15 to 28 to customers who buy books of Fahasa.com on Tiki.