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MWG shuts down e-commerce platform Vui Vui 

 Thursday, December 20,2018

AsemconnectVietnam - E-commerce platform Vui Vui, a unit of Mobile World Investment Corp. (MWG), has closed its doors after nearly two years of operation, reported the local media.

When customers visit its website at vuivui.com, they will automatically be redirected to the ecommerce site of the convenience store chain Bach Hoa Xanh at bachhoaxanh.com, another subsidiary of MWG, which mainly offers food items and other necessities.

The Vui Vui website was developed in 2016 and put into operation a year later with the aim of serving the shopping needs of residents in HCMC.
During its launch two years ago, MWG chairman Nguyen Duc Tai expected vuivui.com to earn higher revenue than its other two chains – thegioididong.com and dienmayxanh.com – over the next five years.
However, the revenue earned by the ecommerce platform fell short of his expectations. In 2017, it earned some VND73 billion (US$3.1 million) in revenue, a mere 0.1% of the entire earnings of MWG that year, according to a report from the corporation.
Source: thesaigontimes.vn

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