Trade Counselor at the Thai Embassy Pannakarn Jiamsuchon said the event aimed at linking publishers from the two countries, helping them exchange printing technologies for better quality.

The official expressed her hope that a similar event with larger scale will be held next year and more Thai publications will be introduced to Vietnamese readers.

Suchada Sahasakul, President of the Publishers and Booksellers Association of Thailand, said this was the first networking event between publishing companies of the two countries and there remain great potential for cooperation in this field.

She added that Vietnamese readers like Thai children books and novels, of which many have been adapted into films.

According to her, 11 Thai firms attended the event, including Praphansarn Publishing Co. Ltd, one of the most prestigious publishers in Thailand with a 60-year development history.

The Publishers and Booksellers Association of Thailand said it plans to organise exchanges for Vietnamese and Thai writers and artists to boost mutual understanding in culture, which in turn could give a boost to bilateral trade.

Source: vov.vn